My name is Javier.
I’m a creative, passionate about all forms of design. I specialize in print and digital art direction, production, and execution for luxury and prestige brands. I guide and support brands through every step of the creative process, always executing at the highest level and putting their best image forward.
I currently lead art direction across the Estée Lauder portfolio, managing campaigns for prestige beauty, skincare, and fragrance brands like M·A·C Cosmetics, Tom Ford, Jo Malone, and more. My background includes work with both boutique clients and major names like Chase, Madison Square Garden, and Chobani.
I hold a degree in Business and Graphic Communications from Baruch College and bring over 7 years of experience in design, installation, and production across multiple facets of the graphic design industry.
Feel free to shoot me a message — let’s chat.
My Resume
Project Highlights
Ulta Gen 2 - Herald Square 34th Street, NYC
I manage the direction of mechanical artwork development and rollout execution for M·A·C’s Ulta quarterly merchandise display updates and new product launches, overseeing over 500 creative assets in this flagship location. I partner directly with PM, 3D, Store Design, and Engineering teams to ensure flawless implementation and brand consistency. My work highlights the M·A·C brand's hero products and delivers an intuitive customer experience.
My process begins with understanding the planogram brief to determine products being added or replaced, aligning with the M·A·C North America Creative Ops. I ensure that all Global assets, including copy, assortment, and imagery, are received.
From there, I translate the brand's concepts into high-precision 2D mechanicals, laying out print production-ready files accounting for Global and NA art direction, scale, substrates, vendor specs, and dielines.
I project-manage through Wrike and SharePoint, coordinating with cross-functional teams including Store Design, 3D, PM, and Engineering.
I conduct pre-print QA across format, resolution, copy, and assortment. When needed, I develop 3D mockups or renderings to visualize layout and spatial intent, especially for key retail activations or flagship campaigns.
Throughout, my focus is on maintaining neatly created files that are free of errors, in the proper format required, and maintaining consistency in the art direction provided by the NA and Global Creative teams.
Pedestal Displayers - ELC HQ
23rd Street, NYC
I led the art direction and end-to-end execution of a high-impact pedestal display at Estée Lauder’s NYC headquarters. Designed to spotlight key hero products, the installation combined storytelling and premium visual merchandising in a compact format. From concept sketches to print production and on-site installation, I owned the creative vision and execution, resulting in a display seen daily by internal teams and executive leadership throughout Q3.
Scroll down to see some of the 15 pedestals created for this project!
Collaborating with the Creative Content Hub, NA I led art direction with the guidance of senior art directors. I selected materials, managed dieline precision, and coordinated with print vendors to ensure flawless installation. The final display remained in place through Q3 FY25, serving as a daily touchpoint for internal teams and executive leadership—merging visual storytelling with premium presentation.
Paid Social Campaign - Instagram, TikTok, Landing Page
Digital and Web
As Art Director, I led the creative development for LabSeries’ seasonal paid social media campaign, translating their clinical-meets-luxury brand ethos into scroll-stopping content for Instagram, TikTok, and Web. I developed platform-specific visuals, including static, carousel, and animated formats, highlighting hero products and skincare benefits through clean typography, high-contrast product imagery, and strategic motion.
Working closely with copywriters, motion designers, and regional marketing teams, I ensured each asset aligned with brand standards, legal compliance, and audience intent. The campaign elevated engagement across channels and reinforced LabSeries’ premium position in the men’s grooming space.