Javier Barrera
Ulta
Herald Square
Graphic Production
Print Production
Since 2023, I have led the graphic production for this one-of-a-kind Ulta Flagship gondola, managing over 300 individual pieces of merchandising art. From mechanical development to final print release, I ensured every element—from SKU placement to color matching—met M·A·C’s rigorous brand standards. This is a living, breathing fixture that I constantly update and refresh to maintain a premium consumer experience.
I spearheaded the end-to-end production of every graphic element within this custom Ulta structure. My role involved translating Global Creative concepts into meticulous, print-ready mechanicals. By maintaining constant communication with the Global team and vendors, I personally oversaw the QA, color-matching, and direct release of every single asset visible on these shelves.
If you want to see more of the behind-the-scenes behind creating the artwork for these pieces of merchandising art.
Make sure to check out my Mechanical Artwork creation section!
Ulta
Herald Square
