Intake and Alignment: I received final, approved creative from brand teams, splash artwork, campaign product renders, shade callouts, and category language. I reviewed these against the structure requirements in the engineering drawings to check:

• image scale

• safe-area constraints

• areas hidden by products

• SKU placement hierarchy

Cross-Functional Collaboration: 

• Partnered with Engineering to confirm well spacing and fixture tolerances

• Worked with 3D to validate how artwork wrapped onto each panel

• Flagged missing or inconsistent assets with Regional Creative

• Updated Project Management on delays, dependencies, and asset readiness

Mechanical Build: Using the dielines, I built out production-accurate mechanicals, this included:

• aligning artwork behind exact SKU wells

• resizing and repositioning splashes so they wouldn’t be cropped incorrectly

• ensuring all text and SKU labels sat within safe areas

• applying proper bleed, trim, and diecut shapes

Mechanical Art Files: Shelves 1 - 3, Comm Boxes, and Lightbox

Mechanical Art Files: Lightbox

Mechanical Art Files: Communication Strips

Prep for Production: 

• Created a Routing Master showing all components intended for print with callouts if necessary, ensuring brand teams can review quickly and clearly

• Managed review rounds until all graphics were approved

• Applied naming conventions and separated art for vendor output

• Uploaded all final assets to Adobe DAM

• Manage all final touch communications with print vendors

Routing Document